Lollar's Jewelry

In 1977, James and Pam Lollar started a jewelry business on Judson Road that has now served East Texas for almost fifty years. Pam, a Longview native, ran the retail side while James worked as the in-house bench jeweler — a split the store credits for a business built on trust, integrity and a genuine love for each customer. Their daughter Jamie Lollar-Lane grew up in the business and works in it today. Repairs and custom design are still done in-house in the store's own repair and custom design studio. Services include jewelry repair, custom design, watch battery replacement, simple engraving, bead stringing and appraisals, plus no-charge jewelry cleaning and inspection and gift wrapping. Bridal is a focus, with a dedicated engagement collection and a stated emphasis on walking customers through the ring process. Online collections include lab-grown and secondhand luxury pieces alongside traditional fine jewelry.