ETAS Cheer

ETAS Cheer — East Texas All Stars — is a Longview competitive cheer and tumbling program that has been coaching local kids for years. The gym runs two main tracks: a competition program with all-star teams that travel to events through the season, and a recreational tumbling program for athletes who want to build skills without the competition commitment. Tryout packets and program information are posted on the gym's site each year. Founder and owner Julie Weeks frames the program around more than stunts and scores. In her note to parents on the gym's site, she writes about encouraging kids, giving them positive role models, respecting their interests and building on their strengths — the idea being that what ETAS produces is excellence, and not just in cheerleading. That tone comes through in how the gym talks about its athletes and its season. Families can reach the gym by phone or email, and the ETAS site keeps forms, links and competition updates in one place, with quick updates also posted to the gym's Instagram through the year.